We focus on three important goals: (1) exercise, (2) training for sports, and (3) nutrition. It's our mission to make each of these three goals more simple, convenient and fun. We do this primarily through creating decks of custom playing cards, that can be shuffled, mixed-up, combined, and used in creative ways. We also create simple tools like FitPlate, FitCup, and neoprene card holders, that make life easier.
We believe that if we make the path to achieve these goals more more simple, convenient and fun - that we'll stay on course - even during the rough patches. When we stay on course, we build good habits. Good habits translate into healthier and more fulfilling lives - which is our ultimate goal for everyone.