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IMMEDIATE RELEASE
NAVY
SEAL INVENTS WORLD’S CHEAPEST EXERCISE EQUIPMENT
SAN
DIEGO, Nov. 30 - Fitness industry spending is at a record high.
But does money buy fitness? Not according to Phil Black, a former
Navy SEAL who recently invented the world’s cheapest full-body
workout equipment. It’s called “FitDeck,” and
it’s no fancier than a deck of cards.
“There’s
this idea in the fitness world that the more expensive the exercise
equipment, or the gym membership, the better the workout. That’s
absolutely not true,” says Black, who conceptualized FitDeck
as a Yale undergraduate, but polished the concept as a Navy SEAL.
“When
you’re deployed in jungles, deserts and mountains, there are
no Nautilus machines or Lifecycles. We had to rely on body-weight
exercises, like push-ups and squat-thrusts. My deck-of-cards concept
helped make the workouts interesting and mixed up the routine.”
Black
has turned the card-routines he practiced as a Navy SEAL into FitDeck
– an ever-changing 50-card exercise regimen, which retails
for $18.95 at www.fitdeck.com. Each playing card displays a different
exercise – such as lunges or sit-ups – which are intended
to be practiced for one minute. Different cards focus on different
muscle groups.
Shuffle
the deck and you have a completely unique workout. Choose 20 random
cards for a 20-minute workout. No equipment is needed for any of
the exercises.
Gym
memberships have ballooned in recent years. Across the United States,
there are now 39.4 million health club members, according to the
International Health, Racquet and Sportsclub Association. The average
member pays $160 for a membership and $55 for monthly dues.
Many
people are also investing in expensive home equipment, such as Bowflex
machines. “At trade shows, I’ve seen companies selling
a football field’s worth of machines to tweak every muscle
group, each one costing thousands of dollars,” says Black.
“You can get the exact same results by doing crunches, dips,
flutter-kicks, and other body-weight exercises. That’s what
FitDeck is all about.”
To
arrange an interview – or to obtain a sample of FitDeck –
please contact Phil Black directly at (858) 453-6644 or phil@fitdeck.com.
More information is also available at www.fitdeck.com.
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