Our website is currently undergoing maintenance and the checkout process will be unavailable as we work to migrate to a new platform.
Thanks for your patience and check back with us soon! Contact us here for questions.

FitDeck Blog with Founder Phil Black

Are You a Creator or Consumer

Posted by Phil Black on August 1st, 2014

Today's World

Over the last few years, I've noticed that most people fall into one of two camps - Creators or Consumers. Where do you fall?

are-you-a-creator-or-consumer creator-or-consumer-2


Creators create things. They add something to the world that wasn't there before. Creators include artists, songwriters, builders, athletes, chefs, bloggers, developers, farmers, musicians, entrepreneurs, writers, and many others.

My hunch is that these folks are generally a happy bunch. They are blessed with an outlet to release the creativity and passion burning in their souls. They take pride in knowing that they have used their gifts to create something that didn't exist before. Few things compare to this feeling.

Words that describe Creators:

  • imaginative
  • proactive
  • bold
  • risk-taker
  • creative
  • passionate
  • in the flow
  • genius

Tools of Creators

  • paint brushes
  • words
  • food
  • instruments
  • Legos
  • pens
  • voices
  • bodies
  • clay
  • materials


Consumers - on the other hand - consume things. They take the creations of the creators and consume them by reading, listening, eating, drinking, watching, posting, commenting, or sharing. They're takers more than makers. My guess is that they are a less-happy bunch.

Unfortunately, there's always a group of consumers who are quick to criticize the creators' creations - which is odd, because if the creators ever got discouraged enough to stop creating - these full-time consumers would have nothing to do all day. Luckily, creators are a stubborn and resilient group.

Words that describe some Consumers:

  • passive
  • reactive
  • curious
  • nosey
  • static
  • apathetic
  • interested

Tools of Consumers

  • iPad
  • tablet
  • mouth
  • mobile phone
  • Facebook
  • Twitter
  • newspapers
  • magazines
  • books

Can you think of someone who falls into each of these camps?

Why aren't there more Creators?

I do plenty of consuming, but overall I'm a creator. I like making things. I like building things. I like brainstorming and whiteboarding new ideas. I'm not a great (or prolific) creator, but I try - and I love the process.

One of the downsides of creation is the risk of criticism. Why? Because creation is a messy process. Your first shot at anything usually stinks. I have experienced this many times. I'm working on a new project right now that's a complete mess. Heck, this is already the 4th draft of this 700-word blog post!

As a creator, you have to own this messiness and believe that it will get better. I know a lot of people who never create anything because they're afraid that the consumers will laugh at them, or make fun of them. This is unfortunate.

The Creator Quiz?

What is the last thing that you created from scratch? (and no, kids don't count, wise guy) I'm serious. If you're squirming in your chair right now, that's okay. I want to push you on this concept.

There are some people who go for decades and never create anything. Seriously, they are 100% consumers of other people's creations. Think about that for a second. Do you really want to go through life never having created anything on your own?

Creators feel great about their creations - warts and all. If you built a shed in the backyard with your own hands, how would you feel about it (versus the pre-assembled shed from Home Depot that was dropped off with a forklift)?

How does an artist feel about a painting that took them four months to perfect? How does a musician feel about a song that makes it into a big screen movie? How does an entrepreneur feel on payday when they sign checks for their company's 5,000 employees?

Compare this to the feelings of a person who sits at home and swipes through tabloid magazines on their iPad and comments on Facebook about how shallow movie stars are. Or the person who sits down to read a newspaper and blathers on about how much they hate politicians.

Who is living a more vibrant, engaged, and fully-charged life?

Give it a Try

In the inimitable words of Jerry Seinfeld, "Not that there's anything wrong with consumption..." but sometimes I think we take our habit of consumption too far. I have to catch myself daily from consuming too much. In fact, I just put a sign on my office door that says "The Lab" so that when I enter it, I am thinking creation versus passive consumption.

If you find yourself too far on the consumption side of the spectrum, set a goal to create something - anything - and see how it feels. Report back to us on what you did, how you did it, any how it felt.

That's all for now. This blog was my creation for the day. Now I guess I'll have to sit back and consume all the criticism.

Get out and create,

Phil Black (FitDeck)

Check out our latest mobile creations here!

Back to Blogs